More Paul Rand, Less Rand Paul.

More Paul Rand, Less Rand Paul.

 

“More Paul Rand. Less Rand Paul.” One of the other politically-minded Art Directors at work tossed this phrase over the wall the other day and made it our Friday challenge. She brought in a great Phaidon book on the Graphic Design and Advertising legend that day. The more scrupulous of the Rand’s designed some of the most memorable logos and ad campaigns of all time, including the ABC logo, UPS, IBM, Westinghouse and countless others. You can still he his influence through the simple shapes, balance and minimalism of today’s flat design trend. This was today’s politically-inspired homage to the great. Thanks Paul Rand.

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